ANTIGUA TAZZADORO

When talking about coffee, Italian espressos are one of the first things that come to mind. This branding study for the world famous Caffè Tazza D’Oro in Rome, was inspired by the unique smell of that specific grain. The owners have always mentioned the great importance of the sementrice in their production and how delicate and sensible they are. Using the coffee steam as a guideline, the silhouette of a woman seeder emphasizes this meticulous process, at the same time time that it keeps the idea of the original logo. The unique font was kept the same in order to maintain the picturesque style.